This is the Preview of a Huge Show being put on by Eric Prydz in London, UK. This show has been talked about amongst industry professionals as a new height for show production pushing all limits. Continue to read more below and discover what is to come of this massive event.
Check back with @wehearforever often, these are the limits we want to push. Something that is capable of completing shifting the industry like a techtonic plate, and causing an eruption, like a volcano.
"Historically, dance music has pushed boundaries with visual and aural experiences that go far beyond mere pyrotechnics, confetti, and video walls. It’s time the genre looked to the future once again…
2011 will see the launch of a new show concept from Eric Prydz that will place electronic music back at the forefront of technological innovation. Utilising groundbreaking new technologies Prydz’ new ‘EPIC’ show sits neatly at the meeting point between cutting edge music and technology.
The world premiere of ‘EPIC’ will take place at London’s O2 Academy Brixton on Saturday 2 April. The show features a unique 30 metre structure that extends from the stage out into the crowd (with a build time of 3 days). It will also see one of the first uses of holograms in a live music show environment, in addition to 3D animation and film that is mapped onto the sets moving and static structures. All video content for the show is designed specifically for the intricate projection surfaces.
Prydz has commissioned (and funded) the show himself. He approached production company Immersive with a brief around the concept of ‘The Man Made In Nature’, juxtaposed with ‘How Nature Influences The Man Made’. The result is a multi-faceted visual show and a vehicle for Prydz’ music. ‘EPIC’ will exclusively feature Prydz’s own material (under his various guises including Prydz and Cirez D) and will be the trigger for all the show’s visual elements. Award-winning VJ, Ralph Lambert, will control the visual side of the event using the groundbreaking Addict Show Control System."
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